PhilGoetz comments on Marketing rationalism - Less Wrong

10 Post author: PhilGoetz 12 April 2009 09:41PM

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Comment author: robzahra 12 April 2009 11:46:00PM * 5 points [-]

Some examples of what I think you're looking for:

Vassar's proposed shift from saying "this is the best thing you can do" to "this is a cool thing you can do" because people's psychologies respond better to this
Operant conditioning in general
Generally, create a model of the other person, then use standard rationality to explore how to most efficiently change them. Obviously, the less wrong and overcoming bias knowledge base is very relevant for this.

Comment author: PhilGoetz 13 April 2009 01:37:02AM * 1 point [-]

Thanks! Those are good examples. Although the fact that they wouldn't make me feel dirty makes me suspect we should go farther.

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