army1987 comments on Not all signalling/status behaviors are bad - Less Wrong
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(Obligatory caveat: If everyone is already engaged in "dishonest" signaling and the market knows this and adjusts for it, then not engaging in "dishonest" signaling yourself is itself dishonest—it misleads the market into underestimating you. So perhaps the immoral ones are those who refuse to adapt to the market and instead take a "moral" stand against negative-sum signaling games.)
Yes. If everyone who says "I'm X" is actually Y and everybody knows that and people still say that, then essentially X has come to actually mean Y, whatever its literal meaning was.