AShepard comments on Minicamps on Rationality and Awesomeness: May 11-13, June 22-24, and July 21-28 - Less Wrong
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We've actually noticed in our weekly sessions that our nice official-looking yes-we're-gathering-data rate-from-1-to-5 feedback forms don't seem to correlate with how much people seem to visibly enjoy the session - mostly the ratings seem pretty constant. (We're still collecting useful data off the verbal comments.) If anyone knows a standard fix for this then PLEASE LET US KNOW.
I'd suggest measuring the Net Promoter Score (NPS) (link). It's used in business as a better measure of customer satisfaction than more traditional measures. See here for evidence, sorry for the not-free link.
To interpret, split the responses into 3 groups:
NPS = [% who are Promoters] - [% who are Detractors]. Good vs. bad NPS varies by context, but +20-30% is generally very good. The followup question is a good way to identify key strengths and high priority areas to improve.
NPS is a really valuable concept. Means and medians are pretty worthless compared to identifying the percentage in each class, and it's sobering to realize that a 6 is a detractor score.
(Personal anecdote: I went to a movie theater, watched a movie, and near the end, during an intense confrontation between the hero and villain, the film broke. I was patient, but when they sent me an email later asking me the NPS question, I gave it a 6. I mean, it wasn't that bad. Then two free movie tickets came in the mail, with a plea to try them out again.
I hadn't realized it, but I had already put that theater in my "never go again" file, since why give them another chance? I then read The Ultimate Question for unrelated reasons, and had that experience in my mind the whole time.)
Good anecdote. It made me realize that I had just 20 minutes ago made a damning non-recommendation to a friend based off of a single bad experience after a handful of good ones.
Here is the evidence paper.
Right, I'd forgotten about that. I concur that it is used, and I work in market research sort of.