thomblake comments on Minicamps on Rationality and Awesomeness: May 11-13, June 22-24, and July 21-28 - Less Wrong
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I'd suggest measuring the Net Promoter Score (NPS) (link). It's used in business as a better measure of customer satisfaction than more traditional measures. See here for evidence, sorry for the not-free link.
To interpret, split the responses into 3 groups:
NPS = [% who are Promoters] - [% who are Detractors]. Good vs. bad NPS varies by context, but +20-30% is generally very good. The followup question is a good way to identify key strengths and high priority areas to improve.
Right, I'd forgotten about that. I concur that it is used, and I work in market research sort of.