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Shame it's a fictional study, as the effect is almost certainly absolutely real and measurable. Study after study suggests that any association that pops up in your mind affects your behavior - I see no reason why fictional associations would be any less effective than all the other logically inapplicable associations which have been shown to have this kind of an effect. Here's an essentially randomly picked study on such things - it was just the first one I found googling for this kind of effect. The stereotype effect
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