Actually, my original suggestion ("it needs a catchy slogan") was about promoting cryonics, actually, and the example I gave was the first thing that poped into my head
In the grandparent, you wrote:
The only reasonable argument (I don't consider marketing considerations reasonable) is by orthonormal
These statements seem to be in contradiction.
As I said, "I was taken aback by the reaction, and wanted to know what provoked it and how to tell whether the arguments are valid"
If it's worth saying, but not worth its own post (even in Discussion), then it goes here.