Spurlock comments on Rationality Quotes April 2012 - Less Wrong
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This seems like a more complicated explanation than the data supports. It seems simpler, and equally justified, to say that praising effort leads to more effort, which is a good thing on tasks where more effort yields greater success.
I would be interested to see a variation on this study where the second-round problems were engineered to require breaking of established first-round mental sets in order to solve them. What effect does praising effort after the first round have in this case?
Perhaps it leads to more effort, which may be counterproductive for those sorts of problems, and thereby lead to less success than emphasizing intelligence. Or, perhaps not. I'm not making a confident prediction here, but I'd consider a praising-effort-yields-greater-success result more surprising (and thus more informative) in that scenario than the original one.
I agree that the data doesn't really distinguish this explanation from the effect John Maxwell described, mainly I just linked it because the circumstances seemed reminiscent and I thought he might find it interesting. Its worth noting though that these aren't competing explanations: your interpretation focuses on explaining the success of the "effort" group, and the other focuses on the failure of the "intelligence" group.
To help decide which hypothesis accounts for most of the difference, there should really have been a control group that was just told "well done" or something. Whichever group diverged the most from the control, that group would be the one where the choice of praise had the greatest effect.