Sort of the latter. Conservatives tend to think people evil for supporting things like gay marriage and abortion - things that all sides agree are supported by one side and opposed by the other. Or to think people fundamentally good, but naive and misguided - everyone agrees poverty is bad, but conservatives think food stamps make it worse, so they oppose liberals who support food stamps.
People who reject both labels seem to regard both conservatives and liberals as cute little bumbling fools who want to do good and thus deserve a pat on the head and a lollipop.
I haven't spent nearly as much time in conservative circles as in liberal ones, but there is a distinctive pattern among liberals that I would not expect to observe anywhere else: "Let's solve sexism by putting kittens in a blender!" "Putting kittens in a blender sounds like a bad idea." "You evil sexist!".
I've spent a lot of time on the conservative side (between the guns, being in the Military and working in/around the Defense Industry, and in general being a tradition oriented more-or-less libertarian) and many of them aren't any different.
"Gay Marriage will ruin the institution" "Uh. How many times have you been divorced?" "COMMUNIST!" (no, not literally, but YKWIM)
Heck, even the Implicit Association Test assumes that if you're "liberal" on Gun Control (whatever that means) you're also Liberal on Gay Marriage and Abortion. Anyone wanna make some assumptions on the Implicit Associations of the writers of that test?
Here's the new thread for posting quotes, with the usual rules: