The "ten times" is from the referenced NYT article. It could do with tracking to the source, yes.
edit: This appears to be the original paper, and it's paywalled. But I'll keep looking for a copy.
I can access it. If you PM me your email address, I can send it to you.
This is the bimonthly 'What are you working On?' thread. Previous threads are here. So here's the question:
What are you working on?
Here are some guidelines: