Superstimuli and the Collapse of Western Civilization. Using such skills to manipulate other humans appears to be what we grew intelligence for, of course. As I note, western civilisation is already basically made of the most virulent toxic memes we can come up with. In the noble causes of selling toothpaste and car insurance and, of course, getting laid. It seems to be what we do now we've more or less solved the food and shelter problems.