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RobFisher comments on Be Happier - Less Wrong
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I used to do less comparison shopping than I do now, and would occasionally regret certain purchases. I almost never have such regrets now. And comparison shopping itself feels more like play than work. Does this seem like enough reason to think that the advice doesn't apply to me, or is there something I'm overlooking?
See also the section on anticipation: "...the pleasure derived from window shopping for a dress may exceed the pleasure from actually acquiring the dress." I get happiness from the process of comparison shopping. It is part of the anticipation. Perhaps this advice needs further qualification.