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Dustin comments on Be Happier - Less Wrong
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I used to do less comparison shopping than I do now, and would occasionally regret certain purchases. I almost never have such regrets now. And comparison shopping itself feels more like play than work. Does this seem like enough reason to think that the advice doesn't apply to me, or is there something I'm overlooking?
I've commented on this research before. In short, while it's plausible that I may be less happy with purchases made via comparison shopping, I'm overall less happy with the world where I don't do comparison shopping.
Better still might (mind you, I said "might") be trading with someone else you trust - you do the comparison shopping for them, they do it for you, after communicating your criteria. That way, you get the best option available (or something reasonably close to it) while not eroding your satisfaction with thoughts of what could have been.