while corporations have a variety of mechanisms for trying to provide their employees with the proper incentives, anyone who's worked for a big company knows that they employees tend to follow their own interests, even when they conflict with those of the company. It's certainly nothing like the situation with a cell, where the survival of each cell organ depends on the survival of the whole cell. If the cell dies, the cell organs die; if the company fails, the employees can just get a new job.

These observations might not hold for uploads running on hardware paid for by the company. Which would give a combination of company+upload-tech superior cooperation options compared to current forms of collaboration. Also, company-owned uploads will have most of their social network inside the company as well, in particular not with uploads owned by competitors. Hence the natural group boundary would not be "uploads" versus "normals", but company boundaries.