army1987 comments on Recognizing memetic infections and forging resistance memes - Less Wrong
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This reminds me of someone complaining somewhere that the word viral is now used without negative connotation (as in viral advertising by its advocates), and that that's not right.
Natural organic viruses can be good for you. E.g. see the Seneca Valley Virus.
"Viral" isn't wrong - though there is a case that it is potentially misleading. I tend to use "cultural symbiont", "cultural parasite" and "cultural mutualist".