It's so much easier to NOT do things than do them, so we're constantly on the lookout for ways not to do them.

In CS, laziness is considered a virtue, principally (I believe) because being too lazy to just do something the hard (but obvious) way tends to lead to coming up with an easy (clever) way that's probably faster and more elegant.

And there's certainly nothing rational about convincing yourself to not get something you want

But what if you convince yourself not to want it?