Of course there are ways to approach it. Known ways; tried and true ways.

Sounds like you are the man for the job!

Or perhaps there is great interest but little ability.

There is great interest. And in many aspects of rationality, there is already lots of science to feed on, to adopt for a new purpose. Meet decision theory, experimental study of biases, cognitive science, good philosophy. In the gaps, it's just too hard to even ask the proper questions, let alone systematically study answers on them.

But yes, we are few, not very dedicated or competent. Nobody expects great miracles to come directly from the current sorry state of affairs. The idea is to grow something greater.