Two thoughts:

That still isn't the terminological usage I'm referring to. 'Craft' is the ability to design and construct a form with the desired properties, usually (but not always) dealing with concrete, physical forms. 'Art' is the ability to utilize craft in the service of aesthetics.

Craft is taking the raw materials of a canvas and paint and combining them in such a way that they match your intention. Art is having aesthetically powerful intentions and expressing them.

The second point: 'propaganda' is precisely what we should be avoiding.