That's fine as a heuristic for choosing the morally best action, but that's not really what the papers are talking about. They're talking about whether the underlying moral theory is consequentialist or deonotological, not whether the heuristics for finding moral outcomes fall into either category.
Never mind whether it works in practice...does it work in theory?
This was demonstrated, in a certain limited way, in Peterson (2009). See also Lowry & Peterson (2011).
The Peterson result provides an "asymmetry argument" in favor of consequentialism:
Another argument in favor of consequentialism has to do with the causes of different types of moral judgments: see Are Deontological Moral Judgments Rationalizations?
Update: see Carl's criticism.