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SoullessAutomaton comments on Instrumental vs. Epistemic -- A Bardic Perspective - Less Wrong
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I'm afraid that's going to be a selling point of any movement that's marketing itself to men, irrespective of whether it's actually true.
There's an old Dave Barry column I'm trying to find which claimed that if you wanted to advertise to men, you must either show that your product will get them dates with bikini models, or that your product will save them time and money, which they will need, in order to date bikini models. He went on to say that given that the female mind is so much more complicated and nuanced than the male mind, you must convey a much more subtle message in order to advertise to women: you must tell them that, if they buy your product, they will be bikini models.
I saw that one in The Dilbert Principle. I don't know where Scott Adams got it from, though.
actually I think you're completely right.