Are we developing a new art of akrasia-fighting, or is this just repackaged garden-variety self-help?

Edit: I don't mean to disparage anyone's efforts to improve themselves. (My only objection to the field of "self-help" is that it's dominated by charlatans.) But there is an existing body of science here, and I fear that if we go down this road the Art of Rationality will turn into nothing more than amateur behavioral psychology.