This is also why I discourage people from overusing words like "awesome" and "magnificent"; I want to be able to say that about the Horsehead Nebula, but other people keep applying it to skateboard tricks. It really is very much like living in Zimbabwe and finding out your million dollars in the bank has just been turned into the price of a pack of gum.

It's also why the best way to defuse an offensive word is actually to use it a lot; the more often we say "fuck" the less "fuck" will seem to mean, until ultimately it doesn't bother anyone anymore. (Of course, we may invent some new swear word that is deemed taboo and repeat the cycle.)