If you pay nothing for expert advise you will value it at epsilon more than nothing, if you pay five figures for it you will clear your schedule and implement recommendations within the day. In addition to this being one of consulting’s worst-kept secrets, it suggests persuasive reasons why you should probably extract a commitment out of software customers prior to giving them access for the software. Doing this will automatically make people value your software more

Patrick McKenzie, the guy who gets instrumental rationality on the gut level.

More from the same source:

I always thought I really hated getting email. It turns out that I was not a good reporter of my own actual behavior, which is something you’ll hear quite a bit if you follow psychological research. (For example, something like 75% of Americans will report they voted for President Obama, which disagrees quite a bit with the ballot box. They do this partially because they misremember their own behavior and partially because they like to been seen as the type of person who voted for the winner. 99% of geeks will report never having bought anything as a result of an email. They do this because they misremember their own behavior and partially because they believe that buying stuff from “spam” is something that people with AOL email addresses do, and hence admitting that they, too, can be marketed to will cause them to lose status. The AppSumo sumo would be a good deal skinnier if that were actually the case, but geeks were all people before they were geeks, and people are statistically speaking terrible at introspection.)