Actually David DeAngelo (the only PUA from which I've read a non-negligible amount of stuff) makes ‘cocky and funny’ the central point of his technique, IIRC.

Which, given that you have read a non-negligible amount of his stuff, you would know does not mean the same thing as negging (although you can do the latter while being the former if it happens to be appropriate). The "actually" is non-sequitur.