Before you try to name it, don't you think you should try and set out what it is you're trying to name? It sounds like it's not just the habit of reading and commenting on this website, so what is it?

I've had a go at answering this in my post about spreading the word, but I don't know how much people would agree with my description; it's also worth people checking carefully to what extent what I describe sets out a distinctive programme and whether there are applause lights hiding in there.