Google it and you land on a promised book by Howard Bloom, which also promotes "heresies" like "a does not equal a" and "one plus one does not equal two", as a way to understand "how a godless cosmos creates".

I really hope this piece of crackpottery does not reach its target.

ETA: Well, it did, which I guess was inevitable. I just read the Kickstarter TOS, and I can't see any prohibition against gaming their system for publicity instead of raising money, by donating to your own Kickstarter to reach its target, then getting most of your own money back. So it wouldn't be libellous to speculate if this had just happened.