I read the article, and VincentYu is spot on regarding the content. Lazy and misleading reporting on science is one of the few things that make me angry; every time I see a science-y Jonah Lehrer or Malcolm Gladwell piece trending, I know it's going to be a facile and wrongheaded take on an interesting topic, that I'm going to have to talk people out of the misconception in the future, and that I want to beat my head against a wall.