Apathy. According to the attention-allocating part of my brain, it's of lower priority than games and blogs, even though my conscious mind disagrees.

See this comment for an explanation of why that isn't actually an answer. Brains don't avoid things for reasons like "it's of lower priority" - those are the explanations we use to avoid thinking about things we don't like thinking about. Your real answer to this question won't sound anywhere near as reasonable or logical.