Another personality variable that might come into play is a person's self-monitoring behavior.

Yes, that makes a lot of sense. Looks like a useful site, too.

I believe that structured game is mostly for people who already have these things, but are at a loss when it comes to what they need to do once in front of a woman.

Perhaps, but from a marketing perspective, even the guys who don't have those things look for "magic pickup lines" first before considering improving themselves.

But this is wandering way off topic now, especially since we now basically agree. ;-)