I would personally avoid the word "blog", since it immediately makes me down-rank the book from "ooh, rationality!" to "oh, some blogger feels he's so important he's going to publish an eBook, eeew!"
(Title)The Sequences (Subtitle)Essays on Human Rationality
seems good to me, mostly because I can't think of a better title, but it definitely needs a subtitle to tell me what it is. (I actually like "The Sequences" as a title - it has a bit of an air of mystery, yet also a nice formal, logical sound - it feels like it will teach me something secret, in a coherent manner :))
The recent document publishing efforts at SIAI would not have been possible without the assistance of dedicated volunteers. This new project is the perfect opportunity to help out lesswrong while giving you an excuse to catch up on (or revisit) your reading of some foundational rational thinking material. As an added bonus every post reviewed will save the world with 3.5*epsilon probability.
We need volunteers who are willing to read some sequence posts and have an eye for detail. Anyone interested in contributing should contact me at cameron.taylor [at] singinst [dot] org.
For those more interested in academic papers we also have regular publications (and re-publications) that need proofreading and editing before they are released.