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Manfred comments on Summary of "How to Win Friends and Influence People" - Less Wrong
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People who have read this book seem to think it is polite or pleasant to repeatedly use a person's first name in conversation.
Perhaps it was so, in the 1930s. However, I suspect that something has changed since then, namely, the popularity of this book with salespeople. Today, repeatedly using a person's name in conversation makes you sound like an overly ingratiating salesperson who's read Dale Carnegie. Don't do this; it's creepy.
There's another effect - using someone's name helps you remember them better, and makes them feel that they should remember your name.
But yeah, easy to overdo. To misquote Pratchett: "As there are only two of us in this conversation, I don't need reminders about my own name."