If I have a paper containing an arrow, it makes sense to say that here the arrow "begins" and here the arrow "ends", even if the paper is not changing in time, and our intuitions of "beginning" and "ending" are usually time-related.
Similarly, in a timeless universe there is a "before" and "after", as if you imagine moments in space-time connected by tiny arrows. The universe is not moving, but a moment A is before a moment B because they are connected by such arrow, which means there is a mathematical relation between them.
A person P2 at the end of reading a sentence is thus mathematically connected to a person P1 at the beginning of reading a sentence. This connection (together with million details about human physiology) means that the mind of P2 is similar to the mind of P1, with some sentence-related changes. Being connected by a time arrow is "becoming", and it implies similarity.
Time exists inside of the universe. It does not exist for a hypothetical observer outside of the universe. We are people living inside of the universe, what's why it is so opposed to our experience. (However we have experience with books and movies, and the idea that the book itself does not change when we read it, is not opposed to our experience.)
It denies that one moment becomes the next moment; instead they're just neighbors in Platonia, or something.
To be "just neighbors" they have to follow some mathematical laws (known inside of the universe as the laws of physics). They are not just two different things randomly put together. Those mathematical laws are what creates the time.
Time exists inside of the universe. It does not exist for a hypothetical observer outside of the universe.
Now I'm wondering: does the 'outside the universe view' come into contradiction with the whole thou art physics thing? How could our brains run an algorithm for a super-physical perspective?
If it's worth saying, but not worth its own post, even in Discussion, it goes here.