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anholt comments on Less Wrong Product & Service Recommendations - Less Wrong
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I've been bike-only for 10 years, with the option to borrow a car from family a 20 minute bike ride away. I signed up for zipcar a year ago after I really wanted a car for something and the family spare wasn't available.
In the year since then, I've looked into using the zipcar for things probably 5-10 times, and rejected it every time. I'm faced with a choice like: do I walk 10 minutes to the car, then borrow it for an hour for $10, then walk 10 minutes back, or just do the errand on a bike? Or, do I borrow the zipcar for a few hours (where the walking time doesn't matter as much), but it's $30? Nah, I'll do things some other way.
Walk-distance to car matters a great deal. I've got several locations within a 5 minutes walk from me, which considerably increases the value. Most of my use cases involve moving things that are inaccessible via public transit, moving things which would be unfeasible to move via public transit, or emergency transit when value(time)>>value(money).