army1987 comments on Less Wrong Product & Service Recommendations - Less Wrong
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The iPhone brings the user substantially more joy when using the product, compared to other smartphones.
When I say "joy" I also mean to indicate lack of frustration. The iPhone just works, and it works beautifully, in a way that other smartphones do not.
Now, why do I recommend paying for joy? Because you will be using your smartphone for probably multiple hours a day, for several years, and if you're slightly happier every time you use it, that adds up.
<cynicism level="extreme">Well, joy is highly subjective, which kind-of pattern-matches the post facto rationalizations people use to defeat the buyer's remorse.</cynicism>