You're attaching a negative connotation where there doesn't have to be one. In econ and game theory literature, "rational" means something else, not necessarily something bad. It also refers to something specific. If we want to talk about that specific referent, we have limited options.

I would propose suffixing alternative uses of the word "rational" with a disambiguating particle. Thus above, Yvain could have used "econ-rational". If we ever have cause to talk about the Rationalist philosophical tradition, they can be "p-Rationalists". Annoyingly, I don't actually believe we need to do this for disambiguation purposes.