Evolution is going to give you a good sense of how the world is. Figuring out how the world should be -that is, morality- is a different matter, to be informed by (but probably not based on) what you know of evolution. That's a little like trying to make a cake using your knowledge of physics.
If you want to Sequences' answer to this question, I'd go with this post: http://lesswrong.com/lw/sm/the_meaning_of_right/ . There's also a wealth of other writing on the subject from any number of authors - don't feel compelled to limit yourself to any single author in your efforts to tackle this (or any) question. And consider the possibility that this may be a hard problem to which you may lack a perfect answer at the moment, and content yourself with incinerating terrible non-answers. You do not need to have the full answer to point out that someone else is wrong.
So, a little background- I've just come out as an atheist to my dad, a Christian pastor, who's convinced he can "fix" my thinking and is bombarding me with a number of flimsy arguments that I'm having trouble articulating a response to, and need help shutting down. The particular issue at the moment deals with non-theistic explanations for human psychology and things like love, morality, and beauty. After attempting to communicate explanations from evolutionary psychology, I was met with amused dismissal of the subject as "speculation".
There's one book in particular he's having me read- The Reason for God by Timothy Keller. In the book, he brings up evolutionary psychology as an alternative to theistic explanations, and immediately dismisses it as apparently self-defeating.
"Evolutionists say that if God makes sense to us, it is not because he is really there, it's only because that belief helped us survive and so we are hardwired for it. However, if we can't trust our belief-forming faculties to tell us the truth about God, why should we trust them to tell us the truth about anything, including evolutionary science? If our cognitive faculties only tell us what we need to survive, not what is true, why trust them about anything at all?" -Timothy Keller
The obvious answer is that knowing the truth about things is generally advantageous to survival- but it hardly addresses the underlying assertion- that without [incredibly specific collection of god-beliefs and assorted dogmas], human brains can't arrive at truth because they weren't designed for it. And of course, I'm talking to a guy with an especially exacting definition of "truth" (100% certainty about the territory)- I could use an LW post that succinctly discusses the role and definition of truth, there.
Another thing Dad likes to do is back me into a corner WRT morality and moral relativism- "Oh, but can you really believe that the act of rape doesn't have an inherent [wrongness]? Are you saying it was justified for [insert historical monster] to do [atrocity] because it would make him reproductively successful?" Armed only with evolutionary explanations for their behavior, I couldn't really respond- possibly my fault, since I haven't read the Morality sequence on account of I got stuck in the Quantum Physics ultrasequence, and knowing that reality is composed of complex amplitudes flowing between explicit configurations or aaasasdjgasjdga whatever the frig even (I CAN'T) has proven to be staggeringly unhelpful in this situation.
In addition to particular arguments WRT the question posed, I could also use recommendations for good, well-argued and accessible books on the subject of evolutionary psychology, with a focus on practical experimental results and application- the guy can't be given a book and not read it, so I'm hoping to at least get him to not dismiss the science as "speculation" or a joke. It's likely he's aware that the field evolutionary psychology is really prone to hindsight bias and thus ignores it completely, so along with the book, a good article or study demonstrating the accuracy and predictive power of the evolutionary psychological model would be appreciated.
Thanks!