Let's be consequentialists about this. Are "ads" necessarily bad? Previously, I suggested that people dislike ads and advertisers because they introduce what social scientists call "market norms" somewhere where regular social norms typically prevail. (A product listing page on Amazon isn't an ad, because you expected market norms on Amazon. Put the same information on a billboard and it becomes an ad.) But marketplace transactions frequently generate producer and consumer surplus, so from a consequentialist perspective they can be definitely be good. (You wouldn't pay $5 for a sandwich unless the sandwich was worth more to you than the $5. The sandwich maker wouldn't sell you the sandwich for $5 unless the $5 was worth more to them than the sandwich.)
This "ad" isn't even an advertisement for a marketplace transaction, it's an offer to provide a service for free: specifically, free research in to how to do more good with your career. It looks like folks are objecting to it because it kind of superficially resembles the way people typically describe marketplace transactions they wish to engage in. How about we stop reasoning by an analogy?
I agree, however, that there's a risk with ads that the person making the ad fails to take in to account the attentional cost from people who see the ad but don't wish to engage in any transaction. (Spam would be the extreme example of this.) So when determining whether to allow an ad or not, how about estimating attentional costs and subtracting that from estimated total producer and consumer surplus?
I suspect people dislike ads because ads have usually a very low information to noise ratio. This may be untrue for this particular ad, but always there are slippery-slope concerns. No ads rule is much easier to enforce and harder to game than a "no ads except those which have something common with LW and are honest and contain no misleading information". Just keep this in mind when doing the consequentialist analysis.
...A product listing page on Amazon isn't an ad, because you expected market norms on Amazon. Put the same information on a billboa
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