Writers that tend to get articles published in popular magazines tend to write things that people that read popular magazines tend to want to read. This may or may not be identical to the actual beliefs or feelings of the author.

Which a) is a perspective that could have shown through a bit more in the article and b) is entirely independent of whether or not she or the article takes Less Wrong or SI seriously.

But I did read that earlier and mellowed a bit. Again, I don't fault a gossip writer for writing gossip. That's a separate question from whether or not the story counts as good press.