pjeby comments on What are the optimal biases to overcome? - Less Wrong
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Technically, John was describing the problems of analytical readers, rather than the problems of self-help writers. ;-)
I have noticed, though, that some of my early writing (e.g. 2010 and before) is very polarizing in style: people tend to either love it or hate it, and the "hate it" contingent seems larger on LW than anywhere else.
However, most of the people who've previously said on LW that they hate my writing, seemed to enjoy this LW post, so you may find something of use there.
It's the ...
INFOMERCIAL STYLE!
... of formatting. Doesn't work for everyone ;-)