Bill_McGrath comments on Who Wants To Start An Important Startup? - Less Wrong

41 Post author: ShannonFriedman 16 August 2012 08:02PM

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Comment author: Bill_McGrath 14 August 2012 12:09:56PM *  9 points [-]

First off-the-top-of-my-head idea:

An organization that would fulfill a role similar to GiveWell, but for people looking to invest money ethically in businesses. Ethical Investment could evaluate companies on how much their business reduces x-risk, improves the human condition, as well as other factors like environmental impact. What would save this from outright hippiedom is that it's actually encouraging investment in worthwhile companies, not saying "boo capitalism".

Potential problems

  • I am pretty ignorant about business issues so I don't know whether this is even possible. Is this data available, and if so is it legal to publish it? Could publishing critical data count as defamation, or whatever the business equivalent is?
  • How to profit from doing this - doesn't spring to mind immediately.
  • May already exist.
  • Assassination.

I'm sure there are others.

Comment author: RichardKennaway 14 August 2012 12:32:10PM *  4 points [-]

Is this data available, and if so is it legal to publish it?

The job of this hypothetical business is to find these things out, and publish them. Answering this question yourself is therefore part of the work required to create such a business, but the short answer is that it's available if you can find it, and by and large, if it's true it's legal to publish (but beware of Swiss laws on business secrets).

How to profit from doing this - doesn't spring to mind immediately.

  1. Invest in what you're recommending.
  2. Publish a free web site and offer a paid newsletter.
  3. When you have built up enough reputation that people with serious money start asking you for advice, sell it to them.
  4. Become an investment company and invest other people's money for them.

May already exist.

Ethical investment.

Assassination.

Are you serious?

Comment author: zslastman 14 August 2012 01:12:04PM *  11 points [-]

Assassination.

Are you serious?

Of course he isn't. Nobody makes money in assassination these days, the market is oversold.

Comment author: XFrequentist 15 August 2012 02:58:26PM 6 points [-]

He was listing assassination as a potential concern for people pursuing this particular business idea, not as a potential business idea itself.

Comment author: Bill_McGrath 14 August 2012 01:33:14PM 3 points [-]

Thank you for the response!

The job of this hypothetical business is to find these things out, and publish them. Answering this question yourself is therefore part of the work required to create such a business, but the short answer is that it's available if you can find it, and by and large, if it's true it's legal to publish (but beware of Swiss laws on business secrets).

That makes a lot of sense, it would be hard to have a service that clarifies and presents already available material be illegal somehow. Defamation laws in Ireland are pretty stupid though.

Invest in what you're recommending. Publish a free web site and offer a paid newsletter. When you have built up enough reputation that people with serious money start asking you for advice, sell it to them. Become an investment company and invest other people's money for them.

Well beyond my (current) knowledge and abilities, but seems a solid plan.

Ethical investment.

Will investigate this further when I have more time.

Are you serious?

Not really. Only a tiny bit at most. I would not like to publish damning material on a very powerful corporation, but I guess one could focus on publishing positive material on good companies instead, if that was a concern.

Comment author: lukedoolittle 11 September 2012 03:58:22PM 0 points [-]

Could you use GoodGuide as a starting point (http://developer.goodguide.com/docs)? You could aggregate data on products produced by company X and use that as part of a "ethical product prospectus". Of course you might have to design modified metrics to indicate things like "human condition improvement" etc.