Persol comments on Who Wants To Start An Important Startup? - Less Wrong

41 Post author: ShannonFriedman 16 August 2012 08:02PM

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Comment author: sinak 18 August 2012 02:11:56AM 1 point [-]

Persol, that list of competitors is massively helpful, thank you.

I'd love to hear more about your experiences, and to get a better of idea of exactly what you had built. I think what I have in mind is a more mass-audience version of SRS (see my response to Micaiah above) rather than a more traditional Anki-type system.

I'd love to know how you were monetizing the service, and if there are any screenshots of what the site looked like. Did you offer a mobile application? Did you try to push people to engage via push notifications at all? I think this is definitely a core part of a strategy that I'd push for. I think "gamifying" is also an interesting route, need to think about this angle a little more carefully though.

Comment author: Persol 18 August 2012 03:22:22AM *  3 points [-]

Here's the actual PHP code, weighing in at 18Mb. It's probably the best way to get a feel for what it was, and it might help you decide what to do.

It includes:

  • most of the site code - This code is from about a month before I moved onto a more rewarding project, but it's the last full set I have.
  • automatic stylesheets/icons for iPhone and Android (not an application, but did create an icon on the home screen)
  • a bunch of draft banner ads - the animated GIFs summarize how the site worked
  • a research folder with information on SRS publications
  • screenshots of other SRS engines

* This version may not have the correct repetition calculation. Due to the inherent time factor, it was a hassle to test, so I didn't fix that part of the code until later. *

It was admittedly an ugly (but fast loading) site. After a few weeks of cheap banner ads and seeing the minimal reuse, I just set it to coast until the year ran out.

I did do some A/B testing with email notifications about a month in. It didn't have a measurable effect of return use.

Monetization was via banner ads. Via A/B testing, the best location for the ad was under the card's question. Once flipping the card, the ad was hidden. I also deactivated the ads for awhile too see if they were too intrusive; return visitors didn't improve.

I also incorporated graphics and audio, since the most successful SRS systems seem to revolve around vocabulary. I personally used it to help learn basic Mandarin for use with my in-laws... but it is a boring way of learning a language. While it is much more effective than Rosetta Stone, it is very difficult to stay engaged.

"Remember what you read" If you take a look at a newer version of SuperMemo, it has this feature.

Comment author: sinak 21 August 2012 12:49:30AM 1 point [-]

This is great - I'm going to take a look through the code and see if I can get it running on a test server.