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Epiphany comments on Why Don't People Help Others More? - Less Wrong
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Interesting idea, although you risk triggering associations like the "final fantasy" one you mention above that would switch people's serious reactions off. You're also going to hit saturation very soon I think. Somebody needs to do this and draw the curves, figure out how much room there is for sadness in the human mind.
Sadness Engineering. I think I've had an idea for a startup.
Intense stress can be constructive. You're totally right that people will not have any idea how to deal with it. This could be either very good or very bad for the charity presenting intensely distressing imagery like what I think is needed to get people to react emotionally to statistics. If you present yourself as the solution to all of this, the guide who makes those feelings constructive, that could be very good. If the people can't handle the stress, they'll shut off. If you ASSIST them with handling stress, you will be seen as a leader in a hard situation, a source of comfort that gives a constructive outlet to emotion, meaning to pain. The difference could be this:
You see a crying child, you're a little sad, you give her 20 bucks.
You see a dying country, you are moved to act now, suddenly life has purpose, you experience a renewed sense of meaning.
It would have to be done very, very carefully to have the most constructive effect. Then again, what doesn't?