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Epiphany comments on Proposed rewrites of LW home page, about page, and FAQ - Less Wrong
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There's a science to getting people to click on links. I am sorry to say this to a person who obviously cares very much about this, but the reason I didn't provide you "string substitutions" for your links is because that's going about things the wrong way. Long story short, on the internet, people want cool stuff now. You can't hide cool stuff behind a link, and you can't rename the link to turn the link itself into cool stuff. You have to take cool stuff and put it in their face. One has to pay attention to "bounce rate". The bounce rate is a count of people that left without clicking a link because cool stuff was not put in their face.
I've seen the LessWrong website statistics. LessWrong's home page has a horrible bounce rate. I posted the statistics and explained more here:
LessWrong could grow a lot, but we're doing it wrong.
Er, by string substitutions I meant I wanted to see you actually take a stab at writing the About page instead of just explaining how great it could be. For example, create an account on the LW wiki and make subpages on your account like I did.