gwern comments on LessWrong could grow a lot, but we're doing it wrong. - Less Wrong

51 Post author: Epiphany 20 August 2012 05:21AM

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Comment author: Xachariah 20 August 2012 06:03:34AM *  5 points [-]

Is 60% actually high for a blog/forum? I'm not a professional but I was under the impression that it varied drastically based on what your website is, and that blogs/forums are naturally really low. I'd imagine it would be especially true for LessWrong, simply because of the nature of the material.

Google Analytics Benchmark Averages for Bounce Rate

  • 40-60% Content websites
  • 30-50% Lead generation sites
  • 70-98% Blogs
  • 20-40% Retail sites
  • 10-30% Service sites
  • 70-90% Landing pages

This is what a cursory search pulled up. Is this way off base, or is 30% more realistic for a forum?

Edit: As a side note, I'm also having trouble making bullet point lists inside of a quote. I can make them fine outside a quote, but it's just not working inside. Anyone know how to do that?
Editx2: Awesome, thank you loup-vaillant on the code. Looks like I needed extra line breaks there.

Comment author: gwern 20 August 2012 04:46:01PM 2 points [-]

FWIW, for http://www.gwern.net since the beginning, the bounce rate on my main/index page (as a landing page) is 31% on 47% new visits. Whether that is very good or very bad compared to LW, I will leave it to experts like Epiphany to say. (If it's very good, I think it suggests a design strategy like 'include a list of LW Greatest Hits/mind candy with brief tantalizing summaries'.)

Comment author: beoShaffer 20 August 2012 05:12:50PM 2 points [-]

As a (typical?) user of gwern.net I'll point out that I had was already familiar with your work from other sources. Also, if many of your new users com from LW there is likely a pre-screening effect.

Comment author: gwern 20 August 2012 05:22:29PM 1 point [-]

I do get a lot of traffic from LW, yes, but generally they're going straight to specific pages like the modafinil page. The frontpage gets much less from LW according to the Analytics, although you're right that the bounce rate for LWers is one of the lowest.