Wow; that just reminded me of a bit from The Smartest Guys In The Room, where Enron partnered with Blockbuster to stream movies-on-demand over the internet in 2000. It was a scam, but clearly someone thought it was a real thing. (Netflix started streaming movies in 2007.)

And--yes, you said it. Projects like this and OpenWorm are particularly important because they help narrow down really uncertain things; OpenWorm, for instance, might be able to settle the "neurons are really complicated"/"neurons are accurately simulatable-in-bulk by simple models" dispute, as well as the "the connectome is/is not sufficient" thing.