I'm familiar with his ideas about affirmations. I actually read about it in a book of his a long time ago and tried it out. I was struggling in math class in high school and used the affirmations to improve my grades. I actually got higher grades soon thereafter. Adams believes that the affirmations work because of "Chaos Theory" which is of course nonsense. I think a lot of gimmicks like affirmations actually work but that it's mostly due to the placebo effect.