Kawoomba comments on New study on choice blindness in moral positions - Less Wrong
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Similar to your first video, here's the famous "count how often the players in white pants pass the ball" test (Simons & Chabris 1999).
Incredibly, if you weren't primed to look for something unexpected, you probably would't notice. Seen it work first hand in cogsci classes.
Even having watched the video before, when I concentrated hard on counting passes, I missed seeing it.
This is "inattention blindness". Choice blindness is sort of like the opposite; in inattention blindness you don't notice something you're not paying attention to, in choice blindness you don't notice something which you are paying attention to.
Edit: Didn't really understand your above definition of choice blindness versus inattentional blindness, scholarpedia has a good contrasting definition: