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shminux comments on New study on choice blindness in moral positions - Less Wrong
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Note that the term cult is a worst argument in the world (guilt by association). The neutral term is NRM. Thus to classify something as a cult one should first tick off the "religious" check mark, which requires spirituality, a rather nebulous concept:
If you define cult as an NRM with negative connotations, then you have to agree on what those negatives are, not an easy task.
"NRM" is a term in the sociology of religion. There are many groups that are often thought of as "cultish" in the ordinary-language sense that are not particularly spiritual. Multi-level marketing groups and large group awareness training come to mind.