You might say living forever on earth is associated with being tempted by the devil. But the fundamental (it seems to me) temptation offered by Christians in trying to sign up new members and keep old ones is the promise of eternal life in heaven. Indeed, many retail christian outlets declare you will get an eternal life no matter what you do, and the reason to sign up is so that your eternal life isn't an eternity of torture.

Just interested in pointing out that "eternal life" is not something Christians typically run from.