After thinking a little while about this article, (very well written, btw) I was trying to come up with a counter-example.

I think the complaints that the average left-leaning person has towards entrepreneurs who suceed is also similar to Goliath's complaints in the article.

They socialists know the rules, the economic parameters. Yet somehow, something emerges that is socially horrifying, or in this case horrifying to the person viewing it. And these people end up creating documentaries like the corporation that compare a corporation to a psychopath. The way out is to design a better system. If they are so concerned, let them use half that brain power to design better rules.

however the nice part is that this populism created a backlash effect in this financial crisis where a huge number of people are in favour of the wall-street bankers collapsing, saying "they knew the rules they were playing under. let them collapse. no bailouts"

More to the topic, Marketing warfare by al ries and jack trout details strategies for every level of strength. what to do when u are the leader, when you are level 2, when you are a minnow. etc.