The rules of chess don't explicitly state whether the vast majority of moves are good ideas or bad ones. (Exceptions involve moves that would put your king in check - and that's not bad, it's disallowed.)

You can know all of the rules, and not be able to determine how you should react in a chess game. Because all of the principles that govern 'good' play arise as consequences from the explicit rules.

If proper moves were as easy to determine in chess as they were in Tic-Tac-Toe, no one would bother playing it.

Go is the same, only more so.